Basic Information
|
School : |
School of Economics and Management |
Gender： |
Female |
Date of Birth： |
197209 |
Title： |
Associate Professor |
Education： |
Masterof Management |
Tutor： |
Master degree |
Interest of research: |
Marketing Management, Service Marketing, ConsumerBehavior |
Academic Background
From September 1990to July 1994, Zhongnan University of Finance and Law, Bachelor's degree in Economics，majored in Marketing;
From September 2002to July 2005, Hubei University of Technology, Master's degree of Management;
From September 2000to July 2003,Zhongnan University of Finance and Law,Master's degree of Management;
Oversea visiting
2014/01-2014/04,Teaching and research experiences exchange of majoring economic﹠management in Lambton College, Sarnia, Canada.
2006/08-2007/03,Visiting scholar in Chuo University, Japan
2004/01-2004/02,Vocational Teacher Training in the Bournemouth Poole College, UK
Since July 1994, I have been teaching at the School of Economics and Management at Hubei University of Technology as an associate professor. Main research areas: Marketing Management,Service Marketing,ConsumerBehavior
Enrollment information
1. AdmissionDisciplines: Business Administration
2. ResearchDirection:MarketingManagement,Service Marketing,ConsumerBehavior，
3. EnrollmentYear: 2023-2024
Recent Research work
In 2018, paper“Research on influencing factors of information acceptance willingness in social media”
In 2018, published a book titled“Marketing”
