首页

首页> Englishsite Supervisors'information> 正文

Yuxin Lu

来源:jgxy    时间:2023-10-16    作者:jgxy    编辑:jgxy    点击:

Basic Information

School :

School of Economics and Management

Gender:

Female

Date of Birth:

198908

Title:

Lecturer

Education:

Ph.D of Management

Tutor:

Master degree


Interest of research:

Strategic Management,MarketingStrategy,

ConsumerBehavior

Enrollment information

1. AdmissionDisciplines: Business Administration

2. ResearchDirection: StrategicManagement,MarketingManagement, ConsumerBehavior

3. EnrollmentYear: 2023-2024

Academic Background

1.2007.09-2011.06,Wuhan University of Technology, English literature,Bachelor’s degreeof Arts.

2.2008.09-2011.06,Wuhan University,International Economics and Trade(minor), SecondBachelor’sdegreeof Economics.

3.2011.09-2012.12,University of St Andrews (UK),Management,Master’s degreeof Management.

4.2013.09-2018.06,Wuhan University,Marketing management,Doctor’sdegreeof management.

Representative Projects

1. Presided over the Philosophy and Social science research project of Hubei Provincial Department of Education, "Research on the path and effect of enterprise technology transformation for complementary assets" (Project No. 21Q071), in research.

2. Presided over the Doctoral Research Start-up Fund Project of Hubei University of Technology "Research on the influence of market assets on the performance of technological change of enterprises" (Project No. BSQD2019048), in research.

3. Presided over the horizontal research project of Hubei University of Technology "Research on Coping strategies of Small and medium-sized enterprises under the background of Technology substitution", in research.

4. Presided over the horizontal research project of Hubei University of Technology "Research on Digital Transformation Strategy of High-tech Enterprises", in research.

Representative Articles

1. Wang Tao, Lu Yuxin. Relationship input of firms to government and firm exports in emerging markets: the moderating role of innovation capability [J]. Science of Science and Management of Science and Technology, 2017, 38(7): 90-104.

2. Wang Tao, Lu Yuxin, Jin Luoxin. Study on the influence of organizational structure organicity on reverse internationalization performance from the perspective of dynamic capability [J]. Chinese Journal of Management, 2018, 15(2): 174-183.


上一篇:Ting Peng
下一篇:Yang Liu