Basic Information
|
School : |
School of Economics and Management |
Gender： |
Female |
Date of Birth： |
198712 |
Title： |
Lecturer |
Education： |
Ph.D of Management |
Tutor： |
Master degree |
Interest of research: |
Marketing Management, ConsumerBehavior, AuctionTheory |
Academic Background
From2005to2009,Central China Normal University, Bachelor's degree in Business Administrationand Mathematics;
From 2009to 2012,ChongqingUniversity, Master's degree of Management;
From 2012to 2018,Huazhong University of Science and Technology, Ph.D of Management.
Enrollment information
1. AdmissionDisciplines: Business Administration
2. ResearchDirection:MarketingManagement, ConsumerBehavior,AuctionTheory
3. EnrollmentYear: 2023-2024
Representative Articles
1.Reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment[J]. RAIRO - Operations Research, 2021, 55：231-245. (SCI)
2.Research on the the mechanism of keywords auctions with advertisers’competitive investment. Chinese Journal of Management Science,2019, 27(5): 184-195. (CSSCI)
3.The Mechanism Design of Keyword Auction with User Benefits, Journal of Industrial Engineering /Engineering Management, 2012,4(26):146-153. (CSSCI)
4. Research on sponsored search auction based on advertisers’endogenous effort, Technology Economics, 2018,37(11):96-101.(Peking University Core)
